Creating FOMO: Strategies to Drive Urgent Engagements
Triggering FOMO: The Strategy that Enhances Customer Value and Engagement Are your customers feeling the rush of urgency in your marketing campaigns? When executed effectively, a sense of FOMO—Fear of Missing Out—can be a powerful tool to boost customer engagement and drive purchasing decisions. In fact, this strategy is central to Value-Based Optimization. Grasping the […]
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